To ADV or not to ADV, That IS The Question!
October 2, 2008 · Filed Under Email Marketing · Comment
We get this question quite a bit. It’s about the <ADV> Tag that marketers are required by law to add to their marketing emails.
Here’s the short version:
Subject: <ADV> Then comes your subject line
You must use this tag when you are sending unsolicited commercial email to businesses and individuals in Singapore. Unsolicited may mean the recipient may know of you, have given you their business card or email contact before, but did not specifically ask to be on your mailing list.
Now the longer version
The main confusion comes in the way we define unsolicited commercial email and how marketers should deal with the grey areas of whether to <ADV> or not to <ADV>. Read more