Path Consulting is #146 in Singapore to support Earth Hour
Just ran through the Earth Hour homepage and found out Path Consulting Pte Ltd is the #146 company in Singapore to pledge our support for Earth Hour. We’re just 2 places behind DBS Bank and 8 spots before Sentosa. That’s great.
The reason Path Consulting is really keen to support Earth Hour is because our business really is to help small businesses and non profit organisations get really earth friendly by adopting email marketing and doing more intergrated promotions on their websites and blogs.
Email marketing with newsletters and landing pages not only increases advertising effectiveness, it also saves the business money, increases their response rate (well, email delivery is almost instant and can be connected to social media networks and video enabled marketing as well.
We’re on a drive to provide some custom reports for industries to help them get started with creative web and email marketing.
We’re also formulating a WEBS framework for strategic marketing on the Internet for Small Business to take advantage of Integration Marketing between online and offline activities. Be prepared to be blow away by our marketing measurement tools and systems to better evaluate how your marketing is serving you and if it’s making you money or not.
More in the next few weeks. Btw, Earth day is on 22 April 2009.
PathDirect Turns Dark in Support of Earth Hour!
Check out our new homepage for Earth Hour. Go Green with PathDirect!
Check it out here: www.pathdirect.com
Which comes first: Creating a Website or Email Marketing?
We’re always intrigued when some clients tell us they can’t get started in email marketing without having a website first.
That’s why we’ve always told clients that they need both, but they can get started in email marketing without a website.
“Really? How so?” They ask.
Well, here’s how it works.
Most of our clients run a business with a store, a specific location, or a personal service they offer to others. They meet their customers face to face. If that’s the case, you can start an email list by simply asking a few simple questions:
This is the story about EarthHour
Your Light Switch is Your Vote: Vote Earth Now!
We pride ourselves in being a company that promotes loving the Earth and saving our Environment by what we do. We recommend marketing over email and the web to reduce cost and save paper too.
Now you can do your part and VOTE for EARTH now by participating in Earth Hour 2009.
Click here to find out more about Earth Hour and how you can Vote Earth now.
Non Profit Organisations Can Benefit From Web and Email Marketing Integration
If you run a non-profit organisation, or support one in any way, you must read this and get the message to the people in charge… FAST!
The landscape is changing. Corporations are shrinking and from what I heard, many are reducing their social commitments and corporate donations to charities and non profit causes to focus on their core business - to make more money. It’s a challenging time for many companies out there and in a certain way, non profit organisations are affected by the downturn in the economy as well.
What’s the solution?
Take things into your own hands. Start finding quick, easy-to-do, cheap-to-implement ways to get your word out there, to drive greater awareness among supporters, volunteers, donors, clients. Start communicating with your key stakeholders regularly to ensure they know what you are doing and why you are doing it.
Reaffirm your commitment to the community to share what your far reaching goals are and highlight how exactly the community can help you reach those goals.
What is the solution we recommend?
It goes like this: Leverage on the power of the Internet, start creating content to share with everyone, and get connected in as many ways as possible.
Here’s what to do: Read more
- Email Marketing
Can Be As Easy as
Sign up for our 5 Day Email Course and Learn More About How Email Marketing Can Benefit You Today! Find out more.
We value your privacy and will never share,
rent or sell your email address. -
-
-
Join us for EarthHour 28 Mar 8.30pm
-
