Your Email Marketing Plan for 2009

With all the talk about a global recession looming, we’re very optimistic to get even more businesses to start email marketing this year.

Why? The reason is simple. Those who are advertising in print media and broadcast media will be spending less there. With the marketing dollars saved, they must invest in some form of lead management and relationship building tool to keep their new and current customers up to date on what’s happening.

They need a tool that takes care of current and new customers, they need to find some cost savings in time, effort and man hours. It must be simple enough to be done in house with some external help. It must be able to yield a positive ROI and build up the brand of the company is well. Oh yeah, ideally it can cost less than a dollar per customer reached.

What better tool than email marketing?

In terms of cost and getting a Return on Investment, Email Marketing is the most cost friendly, effective, measurable and instant marketing mechanism to reach hundreds and thousands of contacts at once.

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2009 Singapore Public Holidays, Festivals and School Holidays

Here’s a list of Public Holidays in Singapore for 2009.

New Year’s Day
1 January 2009 (Thursday)

Chinese New Year
26 January 2009 (Monday)
27 January 2009 (Tuesday)

Good Friday
10 April 2009 (Friday)

Labour Day
1 May 2009 (Friday)

Vesak Day
9 May 2009 (Saturday)

National Day
9 August 2009 (Sunday)*

Hari Raya Puasa
20 September 2009 (Sunday)*

Deepavali
15 November 2009 (Sunday)*

Hari Raya Haji
27 November 2009 (Friday)

Christmas Day
25 December 2009 (Friday)

*Following Monday is a public holiday in lieu.

Plus an additional list of other festivals and occasions to remember:

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