Which comes first: Creating a Website or Email Marketing?

We’re always intrigued when some clients tell us they can’t get started in email marketing without having a website first.

That’s why we’ve always told clients that they need both, but they can get started in email marketing without a website.

“Really? How so?” They ask.

Well, here’s how it works.

Most of our clients run a business with a store, a specific location, or a personal service they offer to others. They meet their customers face to face. If that’s the case, you can start an email list by simply asking a few simple questions:

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Non Profit Organisations Can Benefit From Web and Email Marketing Integration

If you run a non-profit organisation, or support one in any way, you must read this and get the message to the people in charge… FAST!

The landscape is changing. Corporations are shrinking and from what I heard, many are reducing their social commitments and corporate donations to charities and non profit causes to focus on their core business - to make more money. It’s a challenging time for many companies out there and in a certain way, non profit organisations are affected by the downturn in the economy as well.

What’s the solution?

Take things into your own hands. Start finding quick, easy-to-do, cheap-to-implement ways to get your word out there, to drive greater awareness among supporters, volunteers, donors, clients. Start communicating with your key stakeholders regularly to ensure they know what you are doing and why you are doing it.

Reaffirm your commitment to the community to share what your far reaching goals are and highlight how exactly the community can help you reach those goals.

What is the solution we recommend?

It goes like this: Leverage on the power of the Internet, start creating content to share with everyone, and get connected in as many ways as possible.

Here’s what to do: Read more

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