Getting Started with Email Marketing

There is really no trick to getting started quickly with Email Marketing.

You need to have a database of prospects and clients you want to contact. Make sure you have all the relevant information from them, such as their First Name, Last Name, Email Address and maybe a Mobile Contact Number.

Next, you need to decide how you want to present your communication to them. Of course, we believe that email is the most cost effective, easy to integrate and most flexible platform for any small business or non profit organisation.

There are generally 3 formats of emails we can send: The Text Email, the HTML Letterhead email and the fully loaded HMTL Email Newsletter format. For the newsletter template, choose a theme that reflects the nature of your business. Make it narrow (like between 600 to 800 pixels wide) and for length, keep it within 2-3 A4 pages to retain your readers’ short attention spans. Be liberal with the use of colour and add lots of images if relevant.

Next, you need an email marketing service or platform like what we use. The software and technology integration is managed by MyClientCenter.com for Small Business and MyClientCenter.org for non profit organisations. Of course, if you have your website hosted with us at MyClientCenter.net, we can assure superior deliverability and optimise your website and DNS settings for optimum email reach.

That aside, you need to have an email marketing strategy. What we suggest when we talk about Strategy is simply how you collect leads, how you follow up with leads, and how do you ensure leads buy from you. Map it out, work out the scenarios, and start tracking your activity.

Of course, if you are working with PathDirect, we have all the recommended formats and templates for you to use. We will also be able to advise what is the best way to approach the particular type of clients you work with and get better results.

Most of all, we ensure that you get started with your email marketing quickly and then work slowly to perfect your communication style while improving your clients’ response to your brand of marketing.

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