Non Profit Organisations Can Benefit From Web and Email Marketing Integration

March 6, 2009 · Filed Under Email Marketing, Web 2.0, non profit 

If you run a non-profit organisation, or support one in any way, you must read this and get the message to the people in charge… FAST!

The landscape is changing. Corporations are shrinking and from what I heard, many are reducing their social commitments and corporate donations to charities and non profit causes to focus on their core business - to make more money. It’s a challenging time for many companies out there and in a certain way, non profit organisations are affected by the downturn in the economy as well.

What’s the solution?

Take things into your own hands. Start finding quick, easy-to-do, cheap-to-implement ways to get your word out there, to drive greater awareness among supporters, volunteers, donors, clients. Start communicating with your key stakeholders regularly to ensure they know what you are doing and why you are doing it.

Reaffirm your commitment to the community to share what your far reaching goals are and highlight how exactly the community can help you reach those goals.

What is the solution we recommend?

It goes like this: Leverage on the power of the Internet, start creating content to share with everyone, and get connected in as many ways as possible.

Here’s what to do:

  1. Revamp your website (no, don’t farm it out. Do it yourself - we’ll show you how soon.)
  2. Start a blog and post to it regularly (weekly or fortnightly at least) - Announce new events, new courses, new insights, new needs
  3. Start an email newsletter and send it to as many people as possible (print it out for those who really don’t have access to email and a printer)
  4. Build up your lists - board of directors, corporate donors, private donors, supporters, volunteers, trainers, staff, friends of your organisation, beneficiaries, family of beneficiaries, friends of beneficiaries, clients and vendors
  5. Offer a free info pack for all who pass your way on the web - a couple of articles, reports, white papers and maybe an email course to those keen on your wares
  6. Start connecting with people all over Singapore, your local community, your region and the world
  7. Get a Facebook account, start a Facebook page, share your events and articles via Facebook
  8. Get a Twitter Account, Start micro-blogging, come up with some interesting content and links and pass it through Twitter. Great for little things that don’t make it to the corporate website.
  9. Learn to do Podcasts and Vodcasts (or video casts). Then post them on iTunes and other podcast sharing sites, plus of course, Videos should go to YouTube. You will get traffic from these two sites so when you list your website, link it to a sign up page for your newsletter.

There’s lots more that you can do.

If you are from a non profit organisation, contact us and we’ll be able to share with you how you can benefit from web, email marketing and social media intrgration.

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