Our Story: PathDirect 1.0 (Part 1)
We would like to give you a quick review of how PathDirect came to be and how every small business should consider taking up email marketing and if they are ready, to use our PathDirect services to help you get started and get results soon.
We’re a small business too and we know what small businesses want and need. The idea for PathDirect started in 2003 as an idea… How to start a business on a small budget, create the framework for the business to grow and evolve, and then for the business to grow based on the strength of relationships between the business and its customers.
We had a small consulting business then and our clients were small and medium sized businesses which were young or in start up. Resources were thin while the potential for new business was huge. The only problem was to effectively reach ALL potential customers was going to be costly affair.
Small businesses still face the same problems today. The most expensive resources a small business doesn’t have in plenty is more time, better technology and enough manpower to follow through with all prospects and customers to get more sales through the registers.
Email Marketing is honestly a very cost effective, highly customisable, personable. rich in interactivity and can integrated across multiple media streams. Email marketing is responsible for creating millions of dollars in sales by businesses all over the world today. The only thing is that in order to run a successful email marketing campaign, there must be many resources coming together to work seamlessly to capture the right responses.