Top 10 Singapore Small Business Marketing Strategies
We work with small businesses most often. The question we get most often is how to effectively promote a small business without blowing a budget.
Our first tongue in cheek response: “Start with Email Marketing!”
It’s true. Many of our clients basically learn as they work with us the things they need to do to market themselves more effectively as a Singapore small business.
Email marketing as a small business marketing solution is not for everyone, do not be mistaken. But for most of the small businesses that already use email as a means of communication with their clients and customers, it is a viable solution.
Here’s a quick list of things to consider when marketing your small business in Singapore:
1) Get a list of your prospects and customers organised quick. Contact them immediately.
2) Ask for referrals from satisfied customers. Tell them what to say to the people they wish to refer to your business.
3) Print new namecards with a special invitation or freebie for everyone who receives your namecard. Do not just offer a discount. Share an article or a report, something that establishes you as the Expert in your industry. Give them out to EVERYONE you meet.
4) Sign up for an email marketing service. Get your contact databases in order, have a system of sending personalised messages to your contacts, and start sending festive greetings (6 to 12 times a year) or sending a regular newsletter monthly or bimonthly. Does not need to be elaborate. Just get it done.
5) Refresh your website and plug a blog into it. Add articles or posts to it every 2 weeks to 1 month at least.
6) Get your business listed in as many online business directories as you can. Singapore small businesses can list in www.hotfrog.sg for free and have backlinks to your website.
7) Explore classified ads and other free advertising portals, post in user forums and ongoing chats. Learn what people are buying and how they are buying. When ready, submit small posts online about your business and introduce yourself. Avoid hard sells and company profiling in a small ad.
8) Find people who have a database you would like to reach. Barter for a postitve review or recommendation to their list, in return for a similar promotion on your list. You will find that this is a very fun and effective way to grow your lists as they already trust the person who is sharing the information. Those who need your service will quickly contact you to sign on a deal.
9) Redo your brochures and flyers to incorporate something IRRESISTABLE to anyone reading them. Make the gift one that is of value, will be useful and can be shared with others too. Sure, a first class ticket to Japan or the latest iPhone is nice, but we were thinking of something like this:
Special Report on Real Estate Prices and Prevailing Trends (2006 to 2010)
A New Home Owner’s Guide to Purchasing A Property for Residence and Investment
Such a report could be exclusive to enquring prospects, customers who subscribe to a newsletter or maybe someone who comes in by referral. Give it a real world value in dollars (worth $49.00) but waive it off for that special respondent.
10) Pay for advertising in media and list yourself in trade directories or consumer directory listings. If you aren’t getting any results after going through Step 1 to 9, we recommend going through the list once more.
Take the Email Marketing Readiness Test now and see if getting started with email marketing might be a good thing for your small business in Singapore.
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