http://www.pathdirect.com Email Marketing for Every Small Business | Full Service Email Provider Wed, 01 Jul 2009 07:56:11 +0000 http://backend.userland.com/rss092 en We've just launched a new email course which is free. Email Marketing: As Easy as ABC. Go to http://www.pathdirect.com/abc or sign up in the sidebar now. http://www.pathdirect.com/email-marketing/learn-the-abcs-of-email-marketing/ We have recently launched the PathDirect Lite Plan. Here are the details. Links at a Glance: If you are in a hurry, download these PDFs now. Introducing PathDirect Lite (PDF) MyClientcenter Hosting Factsheet (PDF) MyClientCenter Email Factsheet (PDF) MyClientCenter Email Features Read more here: www.pathdirect.com/lite/ Heavy on features and light on your budget... Have Fun! http://www.pathdirect.com/email-marketing/introducing-pathdirect-lite/ The Singapore Email Marketing service providers in Singapore are increasing as more companies start to move away from expensive mass media advertising campaigns into online marketing. In our opinion, email marketing remains the most cost effective and cost efficient way to reach thousands of customers instantly and with measurable results If you ... http://www.pathdirect.com/email-marketing/singapore-email-marketing-service-provider/ Just ran through the Earth Hour homepage and found out Path Consulting Pte Ltd is the #146 company in Singapore to pledge our support for Earth Hour. We're just 2 places behind DBS Bank and 8 spots before Sentosa. That's great. The reason Path Consulting is really keen to support Earth ... http://www.pathdirect.com/email-marketing/path-consulting-is-146-in-singapore-to-support-earth-hour/ Check out our new homepage for Earth Hour. Go Green with PathDirect! Check it out here: www.pathdirect.com http://www.pathdirect.com/email-marketing/pathdirect-turns-dark-in-support-of-earth-hour/ We're always intrigued when some clients tell us they can't get started in email marketing without having a website first. That's why we've always told clients that they need both, but they can get started in email marketing without a website. "Really? How so?" They ask. Well, here's how it works. Most of our ... http://www.pathdirect.com/email-marketing/which-comes-first-creating-a-website-or-email-marketing/ [hana-code-insert name='earthmovie' /] http://www.pathdirect.com/go-green/this-is-the-story-about-earthhour/ We pride ourselves in being a company that promotes loving the Earth and saving our Environment by what we do. We recommend marketing over email and the web to reduce cost and save paper too. Now you can do your part and VOTE for EARTH now by participating in Earth Hour ... http://www.pathdirect.com/email-marketing/your-light-switch-is-your-vote-vote-earth-now/ If you run a non-profit organisation, or support one in any way, you must read this and get the message to the people in charge... FAST! The landscape is changing. Corporations are shrinking and from what I heard, many are reducing their social commitments and corporate donations to charities and non ... http://www.pathdirect.com/email-marketing/non-profit-organisations-can-benefit-from-web-and-email-marketing/ With all the talk about a global recession looming, we're very optimistic to get even more businesses to start email marketing this year. Why? The reason is simple. Those who are advertising in print media and broadcast media will be spending less there. With the marketing dollars saved, they must invest ... http://www.pathdirect.com/email-marketing/your-email-marketing-plan-for-2009/ Here's a list of Public Holidays in Singapore for 2009. New Year's Day 1 January 2009 (Thursday) Chinese New Year 26 January 2009 (Monday) 27 January 2009 (Tuesday) Good Friday 10 April 2009 (Friday) Labour Day 1 May 2009 (Friday) Vesak Day 9 May 2009 (Saturday) National Day 9 August 2009 (Sunday)* Hari Raya Puasa 20 September 2009 (Sunday)* Deepavali 15 November 2009 (Sunday)* Hari Raya Haji 27 November ... http://www.pathdirect.com/email-marketing/2009-singapore-public-holidays-festivals-and-school-holidays/ We get this question quite a bit. It's about the <ADV> Tag that marketers are required by law to add to their marketing emails. Here's the short version: Subject: <ADV> Then comes your subject line You must use this tag when you are sending unsolicited commercial email to businesses and individuals in Singapore. ... http://www.pathdirect.com/email-marketing/to-adv-or-not-to-adv/ There is really no trick to getting started quickly with Email Marketing. You need to have a database of prospects and clients you want to contact. Make sure you have all the relevant information from them, such as their First Name, Last Name, Email Address and maybe a Mobile Contact Number. Next, ... http://www.pathdirect.com/email-marketing/getting-started-with-email-marketing/ We're really excited about reaching far more small businesses in Singapore and start the conversation with, "Why exactly do you need email marketing?" The answer should be obvious, or is it? Basically email offers you the most instant and direct form of contact. Overall, it is the most cost effective to reach ... http://www.pathdirect.com/email-marketing/email-marketing-for-every-small-business-in-singapore/ Here's a quick expansion on Point 1 of our Email Marketing Best Practices. 1) Always get permission to email (either before or after) There are a few scenarios. This seems to make the most sense. If you have a prior business relationship with the email recipient (already your customer) If they have asked to ... http://www.pathdirect.com/email-marketing/email-marketing-best-practices-getting-permission-to-email/ It’s time to let you in on a few email marketing best practices in case you are already managing your own email marketing campaigns. If you need some assistance to implement the suggestions below, you can get in touch with us to learn more. 1) Always Get Permission to Email If someone ... http://www.pathdirect.com/email-marketing/email-marketing-best-practices/ This is perhaps a most interesting topic for traditional business owners. I see this as web technology meets small business and how we can use Email Marketing as the integrating platform and technology to bring all your marketing efforts into one single channel. When we meet small business owners, we often ... http://www.pathdirect.com/email-marketing/email-marketing-integrating-offline-online-and-web-marketing-activities/ Are your business-to-business or business-to-consumer marketing emails being marked by your recipients as SPAM or Junk Mail? We have looked at the legal implications of sending email that people don't want to receive any (even if they did want to receive those emails initially) and have distilled it down to a ... http://www.pathdirect.com/email-marketing/be-fully-compliant-with-global-spam-laws/ We work with small businesses most often. The question we get most often is how to effectively promote a small business without blowing a budget. Our first tongue in cheek response: "Start with Email Marketing!" It's true. Many of our clients basically learn as they work with us the things they need ... http://www.pathdirect.com/email-marketing/top-10-singapore-small-business-marketing-strategies/ Is your business or organisation ready to make the most out of email marketing? Very often we speak to business owners and managers who can't seem to put their finger on this question. They know a bit about email marketing, generally agree on the fact the more frequent (but reasonable) contact ... http://www.pathdirect.com/email-marketing/take-the-email-marketing-readiness-test-today/ PathDirect 1.0 is the first revolution of PathDirect Email Marketing Solutions for Small Businesses in Singapore. It includes the basic email marketing infrastructure, technology and content generation systems to help every small business get started in email marketing quickly and effectively. There are 3 main pillars of PathDirect: Customers, Content and ... http://www.pathdirect.com/email-marketing/our-story-pathdirect-10-part-2/ We would like to give you a quick review of how PathDirect came to be and how every small business should consider taking up email marketing and if they are ready, to use our PathDirect services to help you get started and get results soon. We're a small business too and ... http://www.pathdirect.com/email-marketing/our-story-pathdirect-10/ This even baffles email marketing professionals. There are simply so many ways of saying the same thing. Email marketing has many names it is known by. Here are some (if not all) of the common names we know. Email Marketing Online Marketing Permission Marketing Opt-In Marketing List Marketing Customer Marketing Client Marketing Online Marketing Internet Marketing Electronic Direct Mail Interactive Marketing Email Blasts Email ... http://www.pathdirect.com/email-marketing/email-marketing-by-any-other-name/ We have a new whitepaper to show you how to save the Earth by using Email Marketing. Check out our "green" branding of our logo too. Plus we'll be planting some trees in your honour when you download the report. Go To "Go Green With PathDirect" WhitePaper Download Now. http://www.pathdirect.com/email-marketing/go-green-with-pathdirect/ Watch this space for Email Marketing Articles from PathDirect. We will be featuring new articles on email marketing strategies, tips and quick start guides compiled and created from our industry experience and market research. http://www.pathdirect.com/email-marketing/pathdirect-email-marketing-articles/ We've recently updated our website with a dynamic content management system and blog. Enjoy browsing through our site. http://www.pathdirect.com/quick-updates/new-pathdirect-website/