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	<title>PathDirect Singapore &#124; Email Marketing for Every Small Business &#124; Full Service Email Provider</title>
	<link>http://www.pathdirect.com</link>
	<description>Email Marketing for Every Small Business &#124; Full Service Email Provider</description>
	<lastBuildDate>Thu, 02 Oct 2008 08:23:32 +0000</lastBuildDate>
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	<item>
		<title>To ADV or not to ADV, That IS The Question!</title>
		<description><![CDATA[We get this question quite a bit. It&#8217;s about the &#60;ADV&#62; Tag that marketers are required by law to add to their marketing emails.
Here&#8217;s the short version:
Subject: &#60;ADV&#62; Then comes your subject line
You must use this tag when you are sending unsolicited commercial email to businesses and individuals in Singapore. Unsolicited may mean the recipient [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/to-adv-or-not-to-adv/</link>
			</item>
	<item>
		<title>Getting Started with Email Marketing</title>
		<description><![CDATA[There is really no trick to getting started quickly with Email Marketing.
You need to have a database of prospects and clients you want to contact. Make sure you have all the relevant information from them, such as their First Name, Last Name, Email Address and maybe a Mobile Contact Number.
Next, you need to decide how [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/getting-started-with-email-marketing/</link>
			</item>
	<item>
		<title>Email Marketing for Every Small Business in Singapore?</title>
		<description><![CDATA[We&#8217;re really excited about reaching far more small businesses in Singapore and start the conversation with, &#8220;Why exactly do you need email marketing?&#8221;
The answer should be obvious, or is it?

Basically email offers you the most instant and direct form of contact. Overall, it is the most cost effective to reach hundreds to thousands of contact, [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/email-marketing-for-every-small-business-in-singapore/</link>
			</item>
	<item>
		<title>Email Marketing Best Practices: Getting Permission to Email</title>
		<description><![CDATA[Here&#8217;s a quick expansion on Point 1 of our Email Marketing Best Practices.
1) Always get permission to email (either before or after)

There are a few scenarios. This seems to make the most sense.

If you have a prior business relationship with the email recipient (already your customer)
If they have asked to be contacted or to be [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/email-marketing-best-practices-getting-permission-to-email/</link>
			</item>
	<item>
		<title>Top 10 Email Marketing Best Practices</title>
		<description><![CDATA[It’s time to let you in on a few email marketing best practices in case you are already managing your own email marketing campaigns. If you need some assistance to implement the suggestions below, you can get in touch with us to learn more.
1) Always Get Permission to Email
If someone subscribes to your email list [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/email-marketing-best-practices/</link>
			</item>
	<item>
		<title>Email Marketing: Integrating Offline, Online and Web Marketing Activities</title>
		<description><![CDATA[This is perhaps a most interesting topic for traditional business owners. I see this as web technology meets small business and how we can use Email Marketing as the integrating platform and technology to bring all your marketing efforts into one single channel.
When we meet small business owners, we often ask them what marketing activities [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/email-marketing-integrating-offline-online-and-web-marketing-activities/</link>
			</item>
	<item>
		<title>Be fully compliant with local spam control and international anti-spam laws</title>
		<description><![CDATA[Are your business-to-business or business-to-consumer marketing emails being marked by your recipients as SPAM or Junk Mail?
We have looked at the legal implications of sending email that people don&#8217;t want to receive any (even if they did want to receive those emails initially) and have distilled it down to a few rules that every email [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/be-fully-compliant-with-global-spam-laws/</link>
			</item>
	<item>
		<title>Top 10 Singapore Small Business Marketing Strategies</title>
		<description><![CDATA[We work with small businesses most often. The question we get most often is how to effectively promote a small business without blowing a budget.
Our first tongue in cheek response: &#8220;Start with Email Marketing!&#8221;
It&#8217;s true. Many of our clients basically learn as they work with us the things they need to do to market themselves [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/top-10-singapore-small-business-marketing-strategies/</link>
			</item>
	<item>
		<title>Take the Email Marketing Readiness Test today!</title>
		<description><![CDATA[Is your business or organisation ready to make the most out of email marketing?
Very often we speak to business owners and managers who can&#8217;t seem to put their finger on this question. They know a bit about email marketing, generally agree on the fact the more frequent (but reasonable) contact with their prospects and customers [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/take-the-email-marketing-readiness-test-today/</link>
			</item>
	<item>
		<title>Our Story: PathDirect 1.0 (Part 2)</title>
		<description><![CDATA[PathDirect 1.0 is the first revolution of PathDirect Email Marketing Solutions for Small Businesses in Singapore. It includes the basic email marketing infrastructure, technology and content generation systems to help every small business get started in email marketing quickly and effectively.
There are 3 main pillars of PathDirect: Customers, Content and Conversion.
Customers
Customers form the basic foundation [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/our-story-pathdirect-10-part-2/</link>
			</item>
	<item>
		<title>Our Story: PathDirect 1.0 (Part 1)</title>
		<description><![CDATA[We would like to give you a quick review of how PathDirect came to be and how every small business should consider taking up email marketing and if they are ready, to use our PathDirect services to help you get started and get results soon.
We&#8217;re a small business too and we know what small businesses [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/our-story-pathdirect-10/</link>
			</item>
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		<title>Email Marketing by Any Other Name</title>
		<description><![CDATA[This even baffles email marketing professionals. There are simply so many ways of saying the same thing.
Email marketing has many names it is known by. Here are some (if not all) of the common names we know.

Email Marketing
Online Marketing
Permission Marketing
Opt-In Marketing
List Marketing
Customer Marketing
Client Marketing
Online Marketing
Internet Marketing
Electronic Direct Mail
Interactive Marketing
Email Blasts
Email Newsletters
eZine Marketing
Database Marketing
Marketing Automation
Business Automation
Integrated [...]]]></description>
		<link>http://www.pathdirect.com/email-marketing/email-marketing-by-any-other-name/</link>
			</item>
	<item>
		<title>Go Green with PathDirect Email Marketing (New White Paper Download)</title>
		<description><![CDATA[We have a new whitepaper to show you how to save the Earth by using Email Marketing.
Check out our &#8220;green&#8221; branding of our logo too.
Plus we&#8217;ll be planting some trees in your honour when you download the report.
Go To &#8220;Go Green With PathDirect&#8221; WhitePaper Download Now.


 
]]></description>
		<link>http://www.pathdirect.com/email-marketing/go-green-with-pathdirect/</link>
			</item>
	<item>
		<title>PathDirect Email Marketing Articles</title>
		<description><![CDATA[Watch this space for Email Marketing Articles from PathDirect. We will be featuring new articles on email marketing strategies, tips and quick start guides compiled and created from our industry experience and market research.
]]></description>
		<link>http://www.pathdirect.com/email-marketing/pathdirect-email-marketing-articles/</link>
			</item>
	<item>
		<title>New PathDirect Website</title>
		<description><![CDATA[We&#8217;ve recently updated our website with a dynamic content management system and blog. Enjoy browsing through our site.
]]></description>
		<link>http://www.pathdirect.com/quick-updates/new-pathdirect-website/</link>
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