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PathDirect is a managed service empowering small business owners with communication tools and strategies to connect with thousands of clients by name, one on one. PathDirect is a division of Path Consulting Pte Ltd and is dedicated to empowering every small business with email marketing in Singapore.
Services
We can help you clean up your lists, segment them and advise you how to build up contact lists that will allow you to talk to a small segment or to broadcast to your whole database.
We will also setup the email marketing system as an integrated platform to capture new leads, send follow up messages, create and send email newsletters as well as provide tracking responses and interpret the results for you.
Once you have some experience running the system for a while, we can advise you what the next step would be to increase the responsiveness of your lists and how to integrate across more media and across all marketing channels in your organisation.
Concentrate on running your business while we focus on fine-tuning your email marketing campaigns.
Packages
We believe in offering you service packages that fit your immediate needs and current business model.
PathDirect Base: Start building up your prospect and customer databases right.
PathDirect Express: Get started with a simple bimonthly newsletter as you ease into your first email marketing experience. Bring the elements together as you learn to be a better marketer.
PathDirect Max: The regular package that will save the savvy business hundreds of hours a year in managing a list of thousands plus a regular newsletter and dozens of other contact emails.
PathDirect Professional: Largely a customised solution with options of adding custom minisites and running multiple newsletters. Perfect for a strategic business unit in a new market.
Solutions
SOHO: Being an entrepreneur is serious business. Let us help you organise your contacts and give you a platform to reach more people with a single timely email. Focus on developing long term customers and creating short term sales.
Small Business: The story of almost every small business is the same: low on money, time and people, great potential and big dreams. You need every fighting chance to survive the marketplace and prosper. Keep costs reasonable and leverage your time and money to create the sales results you need. Step by step, focus on your customers who will be the ones to fuel your next stage of growth.
Expanding Business: You want to take your business overseas but are unsure of investing in a new sales office abroad. Harness the power of the internet and reach the far corners of the world to people who need and are searching for your exact products and services. Talk to them and educate them on the value of doing business with you. Inspire them to reach out and connect with you. Build global relationships over email and share your expertise the world over.
Small Business Unit: Your boss isn’t about to approve an additional headcount for your emarketing efforts. Hire us instead to run parts of your campaign, build up leads and induce conversion. You have access to our wealth of experience and some highly hush-hush guerilla marketing tactics and strategies.
Not for Profit Organisations: Many non-profits organisations have lots of valuable content and find it hard to reach the right people at the right time. We propose to start building up a base of interested donors, well wishers and concerned corporations to your list, and start sharing with them the good work that you do and the positive impact on society. When the time comes to call for a donation, see their generosity pouring in.
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Email Marketing > Learn More > Get Started > Blog > Get In Touch