Email Marketing: Integrating Offline, Online and Web Marketing Activities
This is perhaps a most interesting topic for traditional business owners. I see this as web technology meets small business and how we can use Email Marketing as the integrating platform and technology to bring all your marketing efforts into one single channel.
When we meet small business owners, we often ask them what marketing activities they already have committed their budgets to.
Many of them cite the following activities as part of their marketing mix.
- Hire sales people
- Send a flyer
- Share a corporate brochure
- Create a product catalog or a product newsletter
- Printed newsletter (most of the time in black & white photocopy)
- Send a greeting card or email at major festive holidays
- SMS marketing - costs a lot, got some responses, but limited texting capability
- Advertising in monthly, bi-monthly or quarterly magazine (in related industry)
- Advertising in other printed magazines, commemoratives, trade journals.
- Maintaining a database on Excel spreadsheet or within Outlook address book
Here’s how to get all your marketing activities in order:
Top 10 Singapore Small Business Marketing Strategies
We work with small businesses most often. The question we get most often is how to effectively promote a small business without blowing a budget.
Our first tongue in cheek response: “Start with Email Marketing!”
It’s true. Many of our clients basically learn as they work with us the things they need to do to market themselves more effectively as a Singapore small business.
Email marketing as a small business marketing solution is not for everyone, do not be mistaken. But for most of the small businesses that already use email as a means of communication with their clients and customers, it is a viable solution.
Here’s a quick list of things to consider when marketing your small business in Singapore:
Take the Email Marketing Readiness Test today!
Is your business or organisation ready to make the most out of email marketing?
Very often we speak to business owners and managers who can’t seem to put their finger on this question. They know a bit about email marketing, generally agree on the fact the more frequent (but reasonable) contact with their prospects and customers will boost sales, and think that having an email newsletter is a great idea.
But why did they think email marketing would not work for them? We couldn’t figure it out at first.
We decided to get more information from our future clients with this email marketing readiness test.
Let’s go back to the three pillars of email marketing that we described earlier:
1) Customers
2) Content
3) Conversion