Path Consulting is #146 in Singapore to support Earth Hour

Just ran through the Earth Hour homepage and found out Path Consulting Pte Ltd is the #146 company in Singapore to pledge our support for Earth Hour. We’re just 2 places behind DBS Bank and 8 spots before Sentosa. That’s great.

The reason Path Consulting is really keen to support Earth Hour is because our business really is to help small businesses and non profit organisations get really earth friendly by adopting email marketing and doing more intergrated promotions on their websites and blogs.

Email marketing with newsletters and landing pages not only increases advertising effectiveness, it also saves the business money, increases their response rate (well, email delivery is almost instant and can be connected to social media networks and video enabled marketing as well.

We’re on a drive to provide some custom reports for industries to help them get started with creative web and email marketing.

We’re also formulating a WEBS framework for strategic marketing on the Internet for Small Business to take advantage of Integration Marketing between online and offline activities. Be prepared to be blow away by our marketing measurement tools and systems to better evaluate how your marketing is serving you and if it’s making you money or not.

More in the next few weeks. Btw, Earth day is on 22 April 2009.

PathDirect Turns Dark in Support of Earth Hour!

Check out our new homepage for Earth Hour. Go Green with PathDirect!

Check it out here: www.pathdirect.com

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