To ADV or not to ADV, That IS The Question!
We get this question quite a bit. It’s about the <ADV> Tag that marketers are required by law to add to their marketing emails.
Here’s the short version:
Subject: <ADV> Then comes your subject line
You must use this tag when you are sending unsolicited commercial email to businesses and individuals in Singapore. Unsolicited may mean the recipient may know of you, have given you their business card or email contact before, but did not specifically ask to be on your mailing list.
Now the longer version
The main confusion comes in the way we define unsolicited commercial email and how marketers should deal with the grey areas of whether to <ADV> or not to <ADV>. Read more
Email Marketing Best Practices: Getting Permission to Email
Here’s a quick expansion on Point 1 of our Email Marketing Best Practices.
1) Always get permission to email (either before or after)
There are a few scenarios. This seems to make the most sense.
- If you have a prior business relationship with the email recipient (already your customer)
- If they have asked to be contacted or to be included in your list (brandy bowl for namecards in store)
- If they belong to a special group that must use your services (eg cleanroom engineers need specialised goggles and prescription lenses)
- They belong to the same association as you (once again, you must ask their permission.)
- If you met them in person before and have their contact or business card
- If you are a customer of theirs (they could become a customer of yours)
It’s okay to email in the above circumstances, but what if you have an old list of customers or someone with whom you have not already asked his or her permission to contact? Then do this.
Top 10 Email Marketing Best Practices
It’s time to let you in on a few email marketing best practices in case you are already managing your own email marketing campaigns. If you need some assistance to implement the suggestions below, you can get in touch with us to learn more.
1) Always Get Permission to Email
If someone subscribes to your email list voluntarily, it does mean he or she has given you permission to email.
If it’s someone you’ve manually added to your database (for a variety of reasons), it’s only polite to ask.
If you ask and someone says no, that’s better than not asking and getting black listed as a spammer with your ISP.
2) Send Multi-Part (MIME) Emails with TEXT and HTML versions
In our technologically advanced world with high speed broadband, amazing mixed multimedia and super duper web technologies, we often forget that not everyone is as technologically enabled as we are. The advent of mobile internet and broadband on mobile phones also see people receiving email at low speeds of 128kbps and reading email with text only email browsers.
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