Take the Email Marketing Readiness Test today!
July 21, 2008 · Filed Under Email Marketing · Comment
Is your business or organisation ready to make the most out of email marketing?
Very often we speak to business owners and managers who can’t seem to put their finger on this question. They know a bit about email marketing, generally agree on the fact the more frequent (but reasonable) contact with their prospects and customers will boost sales, and think that having an email newsletter is a great idea.
But why did they think email marketing would not work for them? We couldn’t figure it out at first.
We decided to get more information from our future clients with this email marketing readiness test.
Let’s go back to the three pillars of email marketing that we described earlier:
1) Customers
2) Content
3) Conversion