Which comes first: Creating a Website or Email Marketing?

March 20, 2009 · Filed Under Email Marketing, Small Business, Web 2.0, non profit · Comment 

We’re always intrigued when some clients tell us they can’t get started in email marketing without having a website first.

That’s why we’ve always told clients that they need both, but they can get started in email marketing without a website.

“Really? How so?” They ask.

Well, here’s how it works.

Most of our clients run a business with a store, a specific location, or a personal service they offer to others. They meet their customers face to face. If that’s the case, you can start an email list by simply asking a few simple questions:

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Top 10 Singapore Small Business Marketing Strategies

July 28, 2008 · Filed Under Email Marketing, Small Business · Comment 

We work with small businesses most often. The question we get most often is how to effectively promote a small business without blowing a budget.

Our first tongue in cheek response: “Start with Email Marketing!”

It’s true. Many of our clients basically learn as they work with us the things they need to do to market themselves more effectively as a Singapore small business.

Email marketing as a small business marketing solution is not for everyone, do not be mistaken. But for most of the small businesses that already use email as a means of communication with their clients and customers, it is a viable solution.

Here’s a quick list of things to consider when marketing your small business in Singapore:

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Take the Email Marketing Readiness Test today!

July 21, 2008 · Filed Under Email Marketing · Comment 

Is your business or organisation ready to make the most out of email marketing?

Very often we speak to business owners and managers who can’t seem to put their finger on this question. They know a bit about email marketing, generally agree on the fact the more frequent (but reasonable) contact with their prospects and customers will boost sales, and think that having an email newsletter is a great idea.

But why did they think email marketing would not work for them? We couldn’t figure it out at first.

We decided to get more information from our future clients with this email marketing readiness test.

Let’s go back to the three pillars of email marketing that we described earlier:

1) Customers

2) Content

3) Conversion

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