Your Email Marketing Plan for 2009
With all the talk about a global recession looming, we’re very optimistic to get even more businesses to start email marketing this year.
Why? The reason is simple. Those who are advertising in print media and broadcast media will be spending less there. With the marketing dollars saved, they must invest in some form of lead management and relationship building tool to keep their new and current customers up to date on what’s happening.
They need a tool that takes care of current and new customers, they need to find some cost savings in time, effort and man hours. It must be simple enough to be done in house with some external help. It must be able to yield a positive ROI and build up the brand of the company is well. Oh yeah, ideally it can cost less than a dollar per customer reached.
What better tool than email marketing?
In terms of cost and getting a Return on Investment, Email Marketing is the most cost friendly, effective, measurable and instant marketing mechanism to reach hundreds and thousands of contacts at once.
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