Email Marketing: Integrating Offline, Online and Web Marketing Activities
This is perhaps a most interesting topic for traditional business owners. I see this as web technology meets small business and how we can use Email Marketing as the integrating platform and technology to bring all your marketing efforts into one single channel.
When we meet small business owners, we often ask them what marketing activities they already have committed their budgets to.
Many of them cite the following activities as part of their marketing mix.
- Hire sales people
- Send a flyer
- Share a corporate brochure
- Create a product catalog or a product newsletter
- Printed newsletter (most of the time in black & white photocopy)
- Send a greeting card or email at major festive holidays
- SMS marketing - costs a lot, got some responses, but limited texting capability
- Advertising in monthly, bi-monthly or quarterly magazine (in related industry)
- Advertising in other printed magazines, commemoratives, trade journals.
- Maintaining a database on Excel spreadsheet or within Outlook address book
Here’s how to get all your marketing activities in order:
Email Marketing by Any Other Name
May 14, 2008 · Filed Under Email Marketing · Comment
This even baffles email marketing professionals. There are simply so many ways of saying the same thing.
Email marketing has many names it is known by. Here are some (if not all) of the common names we know.
- Email Marketing
- Online Marketing
- Permission Marketing
- Opt-In Marketing
- List Marketing