Be fully compliant with local spam control and international anti-spam laws
Are your business-to-business or business-to-consumer marketing emails being marked by your recipients as SPAM or Junk Mail?
We have looked at the legal implications of sending email that people don’t want to receive any (even if they did want to receive those emails initially) and have distilled it down to a few rules that every email sender should adhere to.
Last week, we attended an industry meeting discussing the grey areas of the spam control and anti-spam legislation in Asia and around the world. While it is clear that we were already on track, we were very doubtful that email receivers clearly know what was to be classified as spam and what was not spam.
Here’s the guidelines that we can recommend you follow when sending your own email campaigns.
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