To ADV or not to ADV, That IS The Question!
We get this question quite a bit. It’s about the <ADV> Tag that marketers are required by law to add to their marketing emails.
Here’s the short version:
Subject: <ADV> Then comes your subject line
You must use this tag when you are sending unsolicited commercial email to businesses and individuals in Singapore. Unsolicited may mean the recipient may know of you, have given you their business card or email contact before, but did not specifically ask to be on your mailing list.
Now the longer version
The main confusion comes in the way we define unsolicited commercial email and how marketers should deal with the grey areas of whether to <ADV> or not to <ADV>. Read more
Be fully compliant with local spam control and international anti-spam laws
Are your business-to-business or business-to-consumer marketing emails being marked by your recipients as SPAM or Junk Mail?
We have looked at the legal implications of sending email that people don’t want to receive any (even if they did want to receive those emails initially) and have distilled it down to a few rules that every email sender should adhere to.
Last week, we attended an industry meeting discussing the grey areas of the spam control and anti-spam legislation in Asia and around the world. While it is clear that we were already on track, we were very doubtful that email receivers clearly know what was to be classified as spam and what was not spam.
Here’s the guidelines that we can recommend you follow when sending your own email campaigns.
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